Inconsistent and Limited. Most wholesale roasters offer training — but let’s be honest, it’s usually a one-time event, often rushed and basic. Trainers vary in skill, and retention among staff is minimal without ongoing support. The problem? Your team walks away with just enough knowledge to be dangerous — not confident, consistent baristas. What it could cost you:
Milk: 2oz wasted milk x 100 drinks/day = 1.5 gal
1.5 gal x $5/gal x 5 days/week = $1950
180g = .4lb x 5 days/week = 103lb = $1030
That's $2980 wasted annually per barista!
Add in time spent scheduling training, correcting mistakes, and retraining new hires and your easily leaking over $3K per barista.
Time consuming and Talent Dependent. Creating your own training sounds great - until you realize how little control you have in the end. You spend a fortune on top talent, pay for months of time to write the program, and only then can you start training. The problem? It costs a fortune. It takes forever. And when you lose a trainer, everything stalls. You still don't have the control you deserve.
Trainers Salary = $50,000 /year - $20,000 covered w/ tips = $30,000/year
60 to 90 days full salary to write and revise training program
Training current and new staff
Estimated Cost = $30,852 annually. Assuming your trainer doesn't get poached by another company leaving you increasing their salary to retain them.
Overkill for What You Need. Some owners send baristas to outside coffee academies or local trade programs. While educational, they’re expensive, and often focus on competition-level technique that doesn’t translate well to the realities of a busy shop. The problem? You lose money while they’re off-site — and when they return, the rest of your team is still behind.
Starter Courses - $3500 per person
Travel / Room & Board - $1500 per person
Training Labor - $288 per person
Then you repeat. Team members can only earn one accreditation per trip and most programs have at least two. So you're paying for all of this again. This just isn't sustainable.
Confusing and Inconsistent. YouTube videos, forums, and Reddit advice might feel “free,” but they come at a hidden cost: no structure, no standards, and no real accountability.
The problem? Your staff gets overwhelmed or picks up bad habits. There’s no shared baseline, so quality fluctuates wildly — and customers notice.
$1950 in wasted milk + $1030 in wasted coffee = $2950
2 hour in slow labor x 5 days/ week = $6240
Lifetime value of guest $575 x 1 guest lost a week = $30,000
Estimated cost = $39,190 annually
This should be your profit!! And you deserve to keep it. Stop letting other people control your financial outcome.
Baristas are trained in 24 hours or less. No long classroom sessions, no weeks of shadowing. Just real progress, fast — so they can get behind the bar with confidence.
Get started for free
Unlimited access for your entire team is just $1975 - one time, forever. No per-person fees. No extra charges. Just one flat rate that pays for itself in waste reduction alone.
Get started for free
No scheduling. No instructors. Your team can train anytime, anywhere, on any device — at a pace that works for them and your shop.
Get started for free
You’ll know exactly what your baristas have completed, what they understand, and what they need more help with. No guesswork — just real, trackable results.
Get started for free
Transforming your team into expert baristas is never the result of...
No, it's about having a sustainable, efficient barista training system.
And our training system includes techniques and benefits that other training systems don't even know exist or are unwilling to offer...
Listen, adults engage with and process information in a very specific order. Training systems that don't honor this order yield unengaged, day dreamy students that never comprehend the information. You need FULLY engaged baristas, pumped up about their jobs, ready to take ownership of your bar. The Espresso Bar Training System was built upon adult learning science.
You can know all about someone but never really KNOW them. In the same way, espresso knowledge doesn't make one great at brewing espresso. Well timed, strategic practical exercises throughout the Espresso Bar Training System transforms information into habits and your new hire into an expert barista.
Truly great baristas are knowledgeable, hospitable AND efficient. Most training systems focus on knowledge instead of production. Better stated, they focus on the baristas career not the success of the shop. The Espresso Bar Training System flips the script. Quality beverage production comes first so the shop can thrive. A successful shop then creates long term opportunity for continued, career focused, education.
More than on demand videos, The Espresso Bar Training System provides a training schedule for each student. This proven series of training sessions keeps your new hire on track and transforms them into expert baristas in 24 training hours or less.
Everybody loves winning. The Espresso Bar Training System uses quizzes at the end of each video to build in "wins" and increase engagement. These quizzes simultaneously reinforce the information and prepare the student for the verification tests. It's built to help your barista succeed! When they pass the tests, they get a personalized Verification Certificate as PROOF that they are a great barista!
We get it, sometimes it's hard to focus. Everyone's got a lot on their plate. With The Espresso Bar Training System, each student gets a personal workbook. Helping them engage with the process, write down important stuff, and provide a reference for the future. Think of it as a student engagement fail safe, keeping everyone moving towards the goal.
With The Espresso Bar Training System you are in complete control of your time and money. You'll know exactly when, where, and how much it will cost to train your team. You won't be dependant on an expensive trainer AND you'll be confident your team is trained right. Your time is valuable. Getting it back gives helps you grow your business and most importantly... be with your family.
Properly trained baristas can produce one drink a minute without waste. Not only does this decrease your cost of goods, but it increases efficiency, sales, and loyalty. Together this equals EXTREME PROFIT. Your business will rocket to the stinkin moon!
For shop owners and roasting companies that want access to the essentials for training their baristas—improving consistency, reducing time spent onboarding, and protecting your margins.
Start for $0 plus you'll get exclusive bonuses worth $1000 when you choose a payment option that's right for you.
.jpg)