Inconsistent and Limited. Most wholesale roasters offer training — but let’s be honest, it’s usually a one-time event, often rushed and basic. Trainers vary in skill, and retention among staff is minimal without ongoing support.The problem? Your team walks away with just enough knowledge to be dangerous — not confident, consistent baristas. What it could cost you:
2 oz of milk wasted per drink x 200 drinks/day = 400 oz/day
400 oz/day = 50 gallons/month
$5/gallon = $250/month in milk waste alone
Add in lost espresso shots, time spent correcting mistakes, and retraining new hires? You’re easily leaking $5,000–$7,000/year.
Time-Consuming and Incomplete. Creating your own training sounds great — until you realize how much time it takes. You're juggling operations, managing staff, and now trying to become a curriculum designer. The problem? It's hard to stay consistent. Materials don’t scale. And when you lose a trainer, everything stalls.
20 hours creating and revising training docs = 3–5 full days
400 oz/day = 50 gallons/month
$35/hr manager wage = $700–$1,000+ just in time spent
Plus: inconsistent training leads to mistakes, poor customer experiences, and staff turnover. Estimated total cost: $6,000–$10,000/year
Overkill for What You Need. Some owners send baristas to outside coffee academies or local trade programs. While educational, they’re expensive, and often focus on competition-level technique that doesn’t translate well to the realities of a busy shop. The problem? You lose money while they’re off-site — and when they return, the rest of your team is still behind.
$1,200 per course + travel and lodging = $2,000 per barista
Train 3 team members? You’re out $6,000+
$35/hr manager wage = $700–$1,000+ just in time spent
Still need to build internal consistency — this doesn't scale.
Confusing and Inconsistent. YouTube videos, forums, and Reddit advice might feel “free,” but they come at a hidden cost: no structure, no standards, and no real accountability.
The problem? Your staff gets overwhelmed or picks up bad habits. There’s no shared baseline, so quality fluctuates wildly — and customers notice.
1 extra minute per drink x 150 drinks/day = 2.5 lost hours/day
2.5 hours/day at $15/hr = $37/day = $1,100/month in labor inefficiencies
Add wasted product and retraining time? Easily $10,000+/year
Baristas are trained in 24 hours or less. No long classroom sessions, no weeks of shadowing. Just real progress, fast — so they can get behind the bar with confidence.
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Unlimited access for your entire team is just $1,975 per year. No per-person fees. No extra charges. Just one flat rate that pays for itself in waste reduction alone.
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No scheduling. No instructors. Your team can train anytime, anywhere, on any device — at a pace that works for them and your shop.
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You’ll know exactly what your baristas have completed, what they understand, and what they need more help with. No guesswork — just real, trackable results.
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No, it's about having a sustainable, efficient barista training system.
And our training system includes techniques and benefits that other training systems don't even know exist or are unwilling to offer...
Listen, adults engage with and process information in a very specific order. Training systems that don't honor this order yield unengaged, day dreamy students that never comprehend the information. You need FULLY engaged baristas, pumped up about their jobs, ready to take ownership of your bar.The Espresso Bar Training System was built upon adult learning science.
You can know all about someone but never really KNOW them. In the same way, espresso knowledge doesn't make one great at brewing espresso. Well timed, strategic practical exercises throughout the EspressoBar Training System transforms information into habits and your new hire into an expert barista.
Truly great baristas are knowledgeable, hospitable AND efficient. Most training systems focus on knowledge instead of production. Better stated, they focus on the baristas career not the success of the shop. The EspressoBar Training System flips the script. Quality beverage production comes first so the shop can thrive. A successful shop then creates long term opportunity for continued, career focused, education.
More than on demand videos, The Espresso Bar Training System provides a training schedule for each student. This proven series of training sessions keeps your new hire on track and transforms them into expert baristas in24 training hours or less.
Everybody loves winning. The Espresso Bar Training System uses quizzes at the end of each video to build in "wins" and increase engagement. These quizzes simultaneously reinforce the information and prepare the student for the verification tests. It's built to help your barista succeed! When they pass the tests, they get a personalized Verification Certificate as PROOF that they are a great barista!
We get it, sometimes it's hard to focus. Everyone's got a lot on their plate.With The Espresso Bar Training System, each student gets a personal workbook. Helping them engage with the process, write down important stuff, and provide a reference for the future. Think of it as a student engagement fail safe, keeping everyone moving towards the goal.
With The Espresso Bar Training System you are in complete control of your time and money. You'll know exactly when, where, and how much it will cost to train your team. You won't be dependant on an expensive trainer AND you'll be confident your team is trained right. Your time is valuable. Getting it back gives helps grow your business and most importantly... be with your family.
Properly trained baristas can produce one drink a minute without waste.Not only does this decrease your cost of goods, but it increases efficiency, sales, and loyalty. Together this equals EXTREME PROFIT. Your business will rocket to the stinkin moon!
For shop owners and roasting companies that want access to the essentials for training their baristas—improving consistency, reducing time spent onboarding, and protecting your margins.
Start for $0 plus you'll get exclusive bonuses worth $1000 when you choose a payment option that's right for you.
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