Seven essential modules with an exam — a new hire to working bar in 12 training hours or less.
Espresso Bar Training System $1,975The complete program — verification exams and official barista certification. Unlimited team members.
Onsite Training with Jamie $8K + travelTwo days in person for up to six team members, with lifetime access to the complete system.
Proven across 120 wholesale accounts — trusted from independent cafes to the Grand Hyatt.
Complete barista training with certification for coffee shop owners & teams
If you're here, you're likely struggling to implement a quality barista training program. You're not alone. Accessing and maintaining quality training is hard. We're here to help.
We see you
Owning a coffee shop is hard. Without a reliable barista training program your shop will take all your time and money.
You pour your heart into your business — early mornings, late nights, training new staff, fixing mistakes, and trying to keep customers happy. But let's be honest... You didn't sign up to personally reteach espresso technique every time someone new puts on an apron. You shouldn't have to hover behind the bar to make sure drinks are consistent. And you shouldn't be losing money to wasted milk, bad shots, or baristas who just never quite "get it." We see you — and we made this for you.
Your current barista training options
Coffee shop owners need constant access to quality barista training. You only have a few options — and these training options are costing you more than you think. Let's break down what's really happening when you choose the most common coffee shop training routes.
Inconsistent and limited.
Most roasters offer training — but it's usually a one-time event, rushed and basic. Your team walks away with just enough knowledge to be dangerous. Not confident, consistent baristas.
Wasted espresso = $1,030/yr
$2,980 / yr per barista
Time consuming and talent dependent.
You hire a trainer, pay for months of program development, then finally start training. It costs a fortune and takes forever. And when that trainer leaves — and they will — everything stalls. You still don't have the control you deserve.
60–90 days to develop
$30,852 / yr
Overkill for what you need.
Expensive, off-site, and focused on competition-level technique that doesn't translate to a busy shop floor. You lose money while they're away — and when they return, the rest of your team is still behind. Then you do it all again for the next accreditation.
+ training labor $288
$10,576 per barista
Confusing and inconsistent.
No structure. No standards. No accountability. Your staff picks up bad habits, quality fluctuates wildly, and customers notice.
+ 1 lost regular/week $30,000
$39,190 / yr
What the "free" training route actually costs a shop annually. This should be your profit — stop letting other people control your financial outcome.
Start My 7-Day Free TrialRun your own numbers →The solution
A complete, on-demand barista training program built specifically for independent coffee shops.
The Espresso Bar Training System
Owning your barista training program is the only way to train your new hires on your schedule and your budget. That's why we created the Espresso Bar Training System — so coffee shop owners can rely on a proven system that turns new hires into high performing, drink making, profit generating baristas in 24 training hours or less.
- — Elevate barista skill and speed
- — Eliminate waste through consistent technique
- — Decrease turnover by building confidence behind bar
What makes it work
Turning your team into expert baristas is never the result of "free" roaster-provided training mixed with passed-down shop knowledge and a sprinkle of how-to's from a YouTube armchair expert.
It's about having a reliable, efficient barista training program. The Espresso Bar Training System includes techniques and benefits that other programs don't even know exist — or are unwilling to offer.
So your shop works without you, so you can grow your business.
Start My 7-Day Free TrialTurn your team into barista experts in 24 training hours or less — or you won't pay us a single cent. Guaranteed.Start My 7-Day Free Trial
What your team will learn
Introduction to Coffee +
Ten lessons — from seed to cup, the foundation every barista needs.
Tasting Coffee +
Palate development and quality evaluation.
Espresso 101 & 102 +
Dialing in, extraction theory, and daily consistency.
Controlling the Controllable Variables +
The system behind repeatable quality.
Milk Steaming 101 & Latte Art +
Texture, temperature, and pour technique.
Beverage Production — Standard & Advanced +
Speed and accuracy under real service pressure.
Daily Machine Cleaning & Verification Exams +
Written and practical exams, then official barista certification.
You'll also get
$1,000 in exclusive bonuses when you start today.
Free 1-on-1 Consultation + Custom Success Plan ($500 value) — a private 45-minute strategy session with Jamie. In-depth analysis of your shop and a custom Coffee Shop Success plan built specifically for your business.
4 Custom Seasonal Drink Recipes ($500 value) — complete prep recipes, build recipes, costs, and suggested retail prices for four seasonal drinks built for your menu.
“I can’t afford this right now.”
Here's what it actually costs to train 12 baristas in a year with EBT:
That's less than your daily orange mocha frappuccino — to turn your entire team into certified, expert baristas. And the more you train, the cheaper it gets. No per-person fees. No limits. One flat rate. Forever.
Barista training pricing
Three ways to train your barista team. Every option begins with a free 7-day trial — cancel anytime.
- — 7 essential modules with an exam
- — Quickly onboard new baristas
- — Improve quality and margins in hours
- — Start for $0 — 7-day free trial
- — 10 modules, examinations & certification
- — Unlimited team members, no per-person fees
- — Payment plans from $195/month
- — 2 days in person, up to 6 team members
- — Lifetime access to the complete system
- — $1,000 in bonuses + payment plans
"We have a team of 50 baristas. Thanks to Coffee Shop Success each person on our team is fully equipped to operate any position behind the coffee bar at any given time."
Barista training questions, answered
How is this different from the Essential Barista Training Course? +
The Essential Barista Training Course is a 12-hour quick-start program covering core barista skills. The Espresso Bar Training System is the complete 24-hour program — deeper espresso dialing, latte art, advanced beverage production, and written and practical verification exams plus official barista certification. Start with Essentials for fast onboarding. Choose EBT for the full system with verifiable results and certification.
How long does the program take? +
24 training hours total, divided into sessions that fit your schedule. Most shops complete the full program with a new hire in 1 to 1.5 weeks — training on your equipment, during your hours, at your pace.
Can I train my whole team on one purchase? +
Yes. One purchase gives unlimited access for your entire team — forever. No per-person fees. No limits. The more people you train, the cheaper it gets per barista.
What does barista certification look like? +
After completing the written and practical verification exams, each barista receives a personalized Coffee Shop Success Barista Certification — verifiable proof that your team has been trained to a professional standard.
Is the free trial really free? +
Yes. You get full access to the Espresso Bar Training System for 7 days, before the payment you chose processes. Begin your first training session, explore the curriculum, and see how it works in your shop before committing to anything. If you don't want to complete your purchase, cancel before the trial ends.
What if it doesn't work for my shop? +
Then you don't pay. The Espresso Bar Training System comes with a 100% satisfaction guarantee — if your team isn't trained to expert level in 24 training hours or less, you won't owe us a cent. Your team must complete the program in its entirety and in the recommended process in order to qualify for the guarantee.
What type of coffee shops is this built for? +
It was built for independent espresso bars and specialty coffee shops. It's been used by single-location owner-operators, 50-person teams, and hospitality groups including the Grand Hyatt. If you serve espresso drinks and want consistent quality, it works for your shop.
Try it free
Try our online barista training course for free.
Try the complete Espresso Bar Training System free. 7 days of full access. When you're ready, choose the payment option that works for your shop.
Start My 7-Day Free TrialStill here? Good. That means you're seriously considering this offer.
You can keep doing what you're doing. Keep leaning on your roaster. Keep retraining every new hire yourself. Keep hoping the YouTube videos stick.
But I'm guessing you're still reading because, if you're really honest, your current system is costing you more than money. It's costing you time with your family.
I know because I've stood in your shoes. I've missed first steps. First words. First days of kindergarten. Because I was on the floor fixing training problems that a proper system would have prevented.
Enough is enough. You don't have to keep missing it.
Click the button. Start your free trial. Train verifiably better baristas in 24 hours or less — or don't pay us a single cent.
Take back your time, your money, and your future.
— Jamie
Start My 7-Day Free TrialYour trial begins on Kajabi's secure checkout. No charge for 7 days — cancel in one click.