Seven essential modules with an exam — a new hire to working bar in 12 training hours or less.
Espresso Bar Training System $1,975The complete program — verification exams and official barista certification. Unlimited team members.
Onsite Training with Jamie $8K + travelTwo days in person for up to six team members, with lifetime access to the complete system.
Proven across 120 wholesale accounts — trusted from independent cafes to the Grand Hyatt.
Online Barista Training Courses for Coffee Shop Owners and Teams
On-demand barista training for teams. More time and money for owners.
Start my 7-day free trialInsufficient barista training bleeds the average coffee shop of $30,000+ a year — if you don't have a reliable system…
i.You waste thousands of dollars in potential profit.
ii.You're constantly hiring and training.
iii.Sales fall to unsustainable levels.
That leads to burnout, overwhelm, and a nagging sense that failure is coming. You deserve better. Our online barista training courses reliably transform teams into baristas who run successful shops, so owners can grow the business. Our training will work for you too.
Online barista training shop owners rely on to train teams — fast and on-demand. Most shop owners have zero control over their barista training system, entrusting it to their coffee roaster, in house trainer, or worse, the internet. Stop bleeding time, money and energy. Online barista training courses from Coffee Shop Success reliably turns your new hires into expert, drink making, loyalty winning, profit generating baristas so your shop works constantly, so you can grow your business.
Start My 7-Day Free Trial
Coffee Shop Success is built and proven behind a real working espresso bar — allowing uncompromising standards in quality, consistency, and speed.
"We have a team of 50 baristas. Thanks to Coffee Shop Success each person on our team is fully equipped to operate any position behind the coffee bar at any given time."
Coffee Shop Success
When I say I understand the struggles of a coffee shop owner, I mean it. After 15 years in specialty coffee, I've founded 4 cafes, 2 roasting companies, earned SCA and Barista Guild Level 2 certification. But I've also made every mistake in the book — I even closed a shop and had to rebuild from scratch.
That's why I built the barista training system I wish existed when I was starting out.
Online Barista Training from Coffee Shop Success isn't theory. It's been built and proven behind real espresso bars, refined across 120 wholesale accounts, and trusted by teams from independent cafes to the Grand Hyatt. Right now it's keeping quality consistent at my shop, Stay Golden in Nashville, while I focus on growing the business.
That's what it can do for your shop too.
1. Start your 7-day free trial — instant access to on-demand video lessons, workbooks, and hands-on barista training exercises, all completed on your own equipment, on your schedule.
2. Train your team — train your first barista free on your trial, then easily train your whole team with online barista training from Coffee Shop Success.
3. Grow your time and money — with barista training courses that reliably turn new hires into experts, you're finally free to grow your business while your team runs the shop.
Built on adult-learning science: information and practice combined, production first, wins at every stage. Knowing about espresso doesn't make someone great at espresso — a system does.
How the system works
Five questions. Two minutes. Find out what undertrained baristas are costing your shop — and the fastest way to fix it.
Begin the analysisThree ways to train your barista team. Every option begins with a free 7-day trial — cancel anytime.
- — 7 essential modules with an exam
- — Quickly onboard new baristas
- — Improve quality and margins in hours
For owners tired of inconsistent drinks and constant onboarding.
Start Free Trial→- — Start for $0 — 7-day free trial
- — 10 modules, examinations & certification
- — Unlimited team members, no per-person fees
- — Payment plans from $195/month
$1,000 in bonuses — consultation, success plan, seasonal recipes.
Start Free Trial→- — 2 days in person, up to 6 team members
- — Lifetime access to the complete system
- — $1,000 in bonuses + payment plans
For owners who want Jamie behind their bar.
Schedule Training→What's included in the online barista training course?+
Both courses include on-demand video instruction, a comprehensive training workbook, practical exercises completed on your own equipment, quizzes, and verification exams. The Espresso Bar Training System also includes full barista certification upon completion. Everything is designed to be completed in your shop, on your team's schedule — not in a classroom somewhere else.
How long does online barista training take?+
The Essential Barista Training takes 12 training hours or less. The complete Espresso Bar Training System takes 24 training hours or less. Both are fully self-paced — your team trains when it works for your schedule, on the equipment they'll actually be using every day.
Can I really train my whole team with an online barista course?+
Yes — and it's more effective than rushed in-person sessions. Coffee Shop Success is built specifically for coffee shop owners training teams, not individuals training themselves. Every barista completes the same curriculum, the same standards, and the same practical verification exams. No more 'well, Dave trained me differently than Sarah trained you.'
Do your barista training courses include certification?+
The Espresso Bar Training System includes written and practical verification exams plus official barista certification upon completion. The Essential Barista Training focuses on core skills and consistent standards — it's the fastest way to get a new hire performing at a high level without the full certification track.
How much does online barista training cost?+
Essential Barista Training is $49/month. The complete Espresso Bar Training System is $1,975 one-time or $195/month. Both include a free 7-day trial — start training your first barista before you spend a cent.
How is Coffee Shop Success different from other barista training programs?+
Most barista training is built for individuals who want to become baristas. Coffee Shop Success is built for owners who need to train a whole team to a consistent, verifiable standard — fast. It's the only online barista training course proven in a real working coffee shop, refined across 120 wholesale accounts, and trusted by everyone from independent cafes to the Grand Hyatt.
What if my baristas have no experience at all?+
That's exactly who this is built for. Good training doesn't require good hires — it creates them. The Essential Barista Training starts from the ground up and gets a brand new team member performing at a high level in 12 hours or less. No prior coffee experience required.
Try online barista training for free. Zero risk, cancel anytime.
Start My 7-Day Free TrialYour trial begins on Kajabi's secure checkout. No charge for 7 days — cancel in one click.