Expert on-site barista training. Transform your entire team in two days.
Get 15 years of specialty coffee expertise in your shop. Train up to 6 baristas personally with Jamie Cunningham — and leave with a lifetime training system that keeps every future hire at the same expert level.
You’re tired of being the only one who can train your team.
You opened a coffee shop because you love coffee and community — not because you wanted to spend your life stuck training and retraining the same basics.
Where most shop owners end up+
The real problem isn’t that you can’t find good baristas. It’s that you’ve never had a system powerful enough to turn them into great ones.
I’ve trained over 1,000 baristas. I know exactly what’s keeping your team stuck.
Jamie Cunningham — fifteen years in specialty coffee. Barista, head trainer across 120 wholesale accounts, and owner of Stay Golden in Nashville.
Read Jamie’s story+
I’ve seen every training method fail from the inside: the “I show, you do” method that teaches mechanics but not mastery. The roaster training that compresses years of knowledge into 90 minutes and hopes it sticks. The hired trainer who builds a great program and then takes it with them when they leave.
I built my training system because I was tired of watching shop owners depend on everyone else for the one thing that determines whether their business succeeds or fails: a trained, confident, consistent team.
I use this exact system in my own shop. When I bring it to yours, I troubleshoot your equipment, taste your espresso, optimize your workflow, and answer questions in real time.
When I bring the system to your shop, I bring it in person.
Three steps, thirty days out.
We get on a call and hold your dates.
A free discovery call to talk through your team, your equipment, and your timeline. Two slots a month, so the calendar is the constraint — not the decision.
I train up to six of your people, in your shop.
Hands-on from the first hour. Your espresso, your machine, your workflow — corrected in real time rather than described in a video. Every question gets answered on the spot.
The system stays when I leave.
Everyone trained walks away certified, and you keep the full Espresso Bar Training System for good — so the barista you hire next year learns exactly what your team learned from me.
Everything included in your two days.
The training — two full days+
What your team keeps, forever+
$1,000 in bonuses+
Two days. Six baristas. One number — and you own the system after. No per-head pricing, no annual licence, no retainer.
Applications reviewed within 48 hours. Discovery call scheduled on approval.
Is $8,000 worth it? Look at what poor training already costs you.
You’re already spending this money. You’re just spending it on the wrong things.
Who this training is built for.
What owners say after training with Jamie.
“We have a team of 50+ baristas. Thanks to Coffee Shop Success, each person on our team is fully equipped to operate any position behind the coffee bar at any given time.”
The Belonging Co®
Questions about on-site training.
Why is on-site worth more than the digital course?+
When I’m in your shop I’m applying the curriculum to your equipment, your espresso, your workflow, and your team’s learning style. Questions get answered in real time and your bar setup gets optimized on the spot. You also get the digital course with lifetime access included — so you get both.
What if I have more than six team members?+
The on-site training covers up to six people across the two days. The lifetime Espresso Bar Training System included in your package covers every current and future team member — unlimited, forever.
What does lifetime access actually mean?+
You own the system forever. Every new hire — this year, next year, in five years — goes through the same curriculum I took your team through in person. You never pay for another training again.
Do you offer a guarantee?+
I don’t offer refunds on completed training — I’ve committed my time, travel, and expertise to your shop. What I do offer is this: if something doesn’t land right during training, tell me and I’ll work with you to make it right. The Espresso Bar Training System portion can be refunded if you’re genuinely dissatisfied — but in 15 years that’s never been necessary.
What exactly are travel expenses?+
Flights, hotel, and meals for the duration of my visit, billed at cost — I don’t mark them up. We’ll estimate them on your discovery call so you have the full picture before committing.
How far ahead do I need to book?+
A minimum of 30 days. That gives us time to coordinate logistics and make the most of the two days. With only two slots a month, earlier is better.
How should we prepare?+
We cover it all on your pre-visit call. Generally: your team scheduled for both full days, equipment in working order, and ideally a setup where we can train before or after service.
Imagine what your shop looks like ninety days from now.
Your team walks in confident. They troubleshoot without calling you. Your COGS are lower because waste is down, and your time is yours again because the bar doesn’t need you on it. That’s what expert training produces — and it starts with two days.
Apply for On-Site Training